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Is your Brand a Competitive advantage?
Author argues whether Branding is touted as it is.Businesspundit: Why Branding Isn't a Source Of Competitive Advantage Coca-Cola could lose all it's employees, cash, physical assets, pretty much everything, and still get a loan for a billion dollars.
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Thursday, November 30, 2006 10:11 PM
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Secrets of Price Settings
The Secrets to Price-Setting The price you charge for your products or services is a major way you communicate your firm's value in the marketplace. Here's another viewpoint on how to set your pricing strategy straight.
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Sunday, November 05, 2006 7:45 PM
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Price Setting
The Secrets to Price-Setting Always think about the price you ask customers to pay - that is important for your company's profitability and viability.
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Sunday, November 05, 2006 7:42 PM
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What to do When Someone Steals your Writings
Here is something that is worthwhile to read -- if you write well, and somebody, a writer, blogger, or photographer stelas your content. Website Hijacking - the blatant use of other people's content on another site without permission.More ...
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Saturday, November 04, 2006 10:11 PM
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22 Immutable Laws of Marketing
Al Ries and Jack Trout refer to these principles as "laws". Their book, entitled "The 22 Immutable Laws of Marketing" is one of my favorites. Here, Eric Sink makes modifications as he applies it to the software industry. Mor
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Friday, November 03, 2006 11:44 PM
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Great Presentations for Entrepreneurs
Ted has some collections from various writers and small business experts who offer their tips for improving your presentation skills.Some tips: practice, practice, practice , smile, smile, smile, be passionate, be passionate. More ...
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Friday, November 03, 2006 11:30 PM
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Conversation Starters
What do you need to know so that you can get the conversation flowing. Here are some tips.
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Thursday, November 02, 2006 11:27 PM
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Building Customer Relationships by Staying in Contact
Do your customers see you often enough? Do you have a regular system of contact that makes sure your products and services are consistently in front of your customers? Businesses lose out on more sales than they know because their customers forget
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Thursday, November 02, 2006 11:24 PM
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5 Marketing cliches Interpreted Wrong
Seth Godin shares an excellent list of what are the most common mistakes of marketing if you don't know the story. When they say 'A little knowledge is a dangerous thing', it could run true in business. More money has been lost by inadequate
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Thursday, October 26, 2006 9:04 AM
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Getting Customer Referrals Systematically
Here's a great article to answer the question:"How do I get started with an organized process that helps me get more consistent referrals?" More ...
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Monday, October 23, 2006 2:38 PM
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CRM for Mid Sized Buinesses in the US huge potential
According to a report by the AMI Partner the US medium businesses (MBs, 100-999 employees) will spend over $1 billion this year on customer relationship management (CRM) solutions, as they increasingly recognize the need to improve and extend their CRM
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Monday, October 23, 2006 1:40 PM
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Doing a Sales Follow Up
Have you ever had a client who was sincerely interested in your solution to her problem--and needed your proposal by a certain date? You jumped through hoops and presented a very competitive offer. She seemed pleased with your proposal, assuring you she'd
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Sunday, October 22, 2006 9:05 AM
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10 Things to Note in the Marketing Process
I seldom quote blogs in full, but Seth Godin's 10 things to note in the Marketing Process is so perceptive, I just didn't know which to take out. 1. Don’t run out of money. It always takes longer and costs more than you expect to spread your idea.
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Saturday, October 21, 2006 10:42 PM
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Twelve Tips to Make Your Corporate Conference More Successful
Planning and conducting a successful corporate conference is an enormous and important task. Huge sums of money are usually invested. Huge amounts of time, too!Here are twelve quick tips to help make your big event an even bigger success. More...
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Friday, October 20, 2006 11:35 PM
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Presentation: Five Mistakes That Lead To Over Selling And Losing the Sale
Over selling is probably the most common mistake that a person makes when giving a presentation. Over selling is basically talking oneself out of a sale. We have all done it and will probably do it again. There is a fine line between giving too little
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Friday, October 20, 2006 11:34 PM
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