I just read that Mama Mia! ( an ABBA musical) starring Meryl Streep has just become the all time highest grossing movie in the United Kingdom, even overtaking 1997's Titanic from the top spot.
This is a pretty mean feat ( I like Mama Mia! and while it grossed well, it hardly registered, in my own estimates not even in the top 50 highest grossing movie of all time)...
It also sold 1.7 copies of DVd sales in its first day, again another record.
The other thing of course is that Mama Mia the musical has been playing in the London stages since 1999.
So that means the people like the musical, so went to see the movie. and they like the movie, so they bought the DVD.
What do they say about overexposure?